Copying in online space is just one click. This, however, often results in unauthorized use of trademarks. If we were forward-looking on the subject of trademarks, it is more difficult to abuse our intellectual property, and Google is now giving us a lot of help in this.
What do you need to protect without a website?
From a marketing point of view, the recommended way is to cover all the characteristics that reflect our product, service, and attitude and we want our customers to recognize us. This trademark portfolio is not just a logo or brand name, but a combination of the logo, the brand name, a feature, a slogan, and the domain name. Technically, however, it is a separate type of trademark.
What must be protected with a website so that Google stands by us?
This is a special aspect, but it reinforces the same points: we should protect everything from the above that needs to be advertised, or can be(!). Why this thoroughness? Because trademark infringement in the online space can occur in several ways. We often find in advertisements that someone simply rides on the waves of a company’s image built up with great efforts. And this is important because part of our trademark complaint will end up with the advertising service providers. Google is not at all insensitive on the subject, which is why it has also defined a policy for dealing with cases of trademark infringement. It investigates reported complaints and, if the complaint is well-founded, may restrict the advertising of the advertiser using the trademark illegally. However, it should be noted that Google will only act in cases of infringement of a registered trademark.
What should I do if I have a website?
Compile the trademark portfolio and start the trademark application. This is admittedly an extra effort, but the trademark is not just a luxury for big companies. A trademark is an important element of marketing processes and can really increase company value. In addition to all of this, it is worth looking at all the startups that are known today or have ever been started, successful businesses, and brands that have successfully entered the market. All of them had trademark management right from the start.