Stories about trademarks
Contact
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Hungary, 1137 Budapest,
Szent István krt. 28.
fszt. 3. - info@legaltrademark.eu
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Hungarian Lawyers’ association
PhD Krisztina Berényi
Attorney
KASZ:36057507 ->
It may look insignificant, but word protection is one of the most important protection options. The advantage of a word trademark is that it provides protection for the brand name with the use of any logo. This allows design changes without loss of brand protection. Trademark protection provides possibility of word trademarks usage. This is very useful for protecting a brand name, but it is equally important for protecting a name or product name. Its role is to clearly and accurately mark goods and services so that they can be distinguished from other products. Pepsi, Adidas, Tibi and Pottios have received this kind of trademark protection, but all car brands and each of their models are also word trademarks. Of course, they all have other types of trademarks due to different forms of appearance, such as the way of writing, the emblem, some of them are musical, and even smell is not rare.
How do we protect words’ trademarks?
What one needs to know about word trademark usage
That is, each mark that contains only words, combination of words (including personal names and phrases), numbers or other usual typographical sets of letters or numbers.
Trademark protection provides ideal legal protection for a brand name. Its protection is necessary so that customers associate just that one word, shape, sound and smell with the shopping experience. When protecting a brand name, a written image or display form can also be protected. This also shows that the protection of a brand name can affect several types of trademarks and is organically linked to the logo.
