Why do we offer the most profitable and fastest solution?
Only companies or individuals with registered office or place of residence in the EU Member state have the right to submit directly request for trademark protection in EU. Companies or individuals outside EU can submit directly request for trademark protection exclusively through legal representative registered in EU.
EU trademark is the most profitable solution because we can get trademark protection that is valid in all EU member states in one single step and at only one cost. If we start the submission for protection of international trademark outside of EU, we can count on much higher costs than when we submit request for trademark protection in EU by legal representative from Member state.
Markets of EU are important and consequently managing trademarks. However, at the price that is 10 times higher, this is not recommended. From this reasons, we offer you easy, professional and cheap way of registering the trademark in EU. Our lawyers’ office, registered in EU, provides legal, fast and efficient support in procudures regarding trademark protection in front of the European Union Intellectual Property Office (EUIPO).
Procedure of direct protection of EU trademark can be finalized in only 4 months. This is significantly faster then getting trademark in international procedure. Direct trademark request in EU is therefore the cheapest and fastest way to receive protection of it in EU.
Procedure of international trademark protection outside of EU
Procedure of international trademark protection can be always based on one basic trademark registration request. This basic trademark could be the one in EU. After registration of trademark in EU, international procedure can be initiated in any other country outside of EU.
Who should be the trademark owner?
Trademark owner could be an individual, a company, or even entrepreneur. Moreover, trademark could have more than one owners. Not even after registration of trademark, identity of trademark owners is not unchangeable, because trademark later could be transferred to other owner partially or fully.
In order to decide which solution is the most acceptable, it is important to know that only trademark owner is the one who can provide to third parties license fo trademark usage. Of course, it is important that the license provides to the owner the rights of usage in the terms of space, time and quantity.
In most cases, usage in not free because trademark is the right of property and as such usually fee should be payed for its usage. Of course, it is possible to have free usage.
Always trademark owner decides about who can use his trademark and in what manner.
Why is it important to hire a professional?
Now we will speak about why representation should be delegated to a professional. For example, to the lawyer that has official professional qualification for protection of industrial law.
- In order to submit request for trademark protection, is it needed to determine right(s) types of trademarks.
- Also it is important to avoid unnecessary costs by reliable research of trademarks.
- Defining goods and services and their classification by trademark law is also task for the expert.
- Undisturbed process flow depends on long-term professional experience and continuous presence.
- Also, it is possible to avoid unpleasant surprise when Institution is not informing you about the end of registration, but you are invited for changes and corrections.
We are at your disposal with our experience, flexibility and expertise! We are pleased to be your professional partner in Your successful and undisturbed request for trademark protection.
We are helping to You – trademark protection for the reason of company property
Let’s create by law-based legal environment for your trademarks and patents so that intellectual propery of your company is surrounded by suitable safety of industrial law protection. Why would you need lawyer specialized for processes of trademark protection with appropriate special qualifications for request of trademark submission? What is that mysterios trademark research and for what purposes does it serve for? Who will protect our trademark from being copyed or jeopardized (breach of trademark law)? Who will protect you if you unintentionally jeopardize foreign trademark? How can we support you to create right trademark, logo, brand name, product name, name or to choose design and packaging? Let’s have a look in detail.
Trademark is not a magic – it helps to cut even bigger share of market pie. According to our experience, companies wait too long to register its intellectual property protected by trademark. However, we are full with unprotected intellectual property (logo, company name, design, logos) that competition can jeopardize at any moment. Our service in procedure of trademark protection helps that entrepreneurs recognize their intellectual property rights that they possess, how they can use it for their purposes and from which posistion they can negotiate in the case of conflicts. End result is bigger market, higher safety level, better possibilities.
Good brand is the feeling at the same time but this needs to be achieved
On what we should pay attention while registering trademark?
- We need to know, for what service or goods we would need trademark protection. The choice we need to do is based on internationally accepted goods classification.
- It would be good to know, what type of trademark is most suitable for the goods or service that we want to protect. Trademark could be related to the word, letter, form, figure, etc.
- We need to review our submission and to check is it an opposite one with some explicit reason that unables registration. For example, research of trademarks helps to check if trademark fulfills conditions for registration or it will be denied for some reason.
- Existing need for efficient communication because registered procedure is hiding removable and irremovable obstacles. If institution notices it, efficient reactions are needed. There are cases that objection is not given by institution but by user of some other trademark who thinks that your submission is jeopardazing his right.
- In the case of serious market competition it is useful that one knows how the procedure of registration could be speed up.
- By proper preparation we prevent to come to the delay in procedure. (In order to prevent to go like Mariah Carey…)
It is worth to know in advance absolute reasons for rejecting the submission. For example, if somebody wants to possess something that is now allowed, that relates to the whole market. For example, trademark cannot be general term „plastic toy“ or widely used pictogram „knife/fork“, etc.
What is a trademark, indeed?
Trademark protection provides exclusive right for trademark usage. Trademark is a sign that is used for differentiation of goods or services, that helps the customers inform about origin of goods/services. Submitted trademark includes goods and services for which the protection has been asked for, the list of goods determines the scope of trademark protection.
By using trademark we determine the origin of goods or services that can occur in the form of brand name, logo, image, logo, type, sound and many other characteristics or the combination of it. The goal is that uniqueness and recognition should be set as clear, concrete, complete, easy accessible, understandable, permanent and realistic.
That identification is also happening at buyers’ and with help of it feeling for brand happens, what do they feel for the goods/service. If the feeling is good, trademark will be valuable.
So, what is logo or brand name?
Trademarks are mostly brands names or logos. Brand name and logo are usually forms of mark suitable for differentiation of our product or company from the others. That is the reason we ask for trademark protection. We need to decide, if we will submit trademark protection just for name and/or figure, word or word combination and if we will submit it in color or black/white.
By creating trademark portfolio of a company we need to use more types of trademarks. Types of trademarks have been defined based on what they need to describe. Types of trademark descriptions have been defined based on what they need to describe. That is why trademark should be defined in the most comprehensive way. That is why logo, company name, brand name, slogan and even form of goods or packaging should be separately described.
What does trademark provide in return?
Trademark brings profit. Profit is ideology value of trademark formed with buyers’ during usage of protected product or service. The more people use product protected by trademark, the trademark values more. Investors that invest in company also take into account this value when evaluating company value.
Trademark is property law, element of purchasing that can be noted in bookkeeping! The most valuable brand on the world in 2021 was Apple, with value of 263 billion EUR.
How can trademark be registered?
It needs to go through legal process of registration during which product/service should be classified through necessary adiministrative procedure. That is never enough. Registration of trademark has been completed as soon as decision of registration has been given (we hope for approval, not rejection).
Whose trademark will be registered?
Trademark protection can be approved if submission fulfills all legal requirements, that are not easy to be fulfilled and which the responsible institution will be questioned. How?
Trademark registration has conditions and is defined by law and conventions.
Mark should be suitable for registration. Mark could be inappropriate for registration from many reasons.
Submission procedure also sets numerous requests for the applicant. Deadlines, fees, priority claims, prolongations, delays, etc…We need to respect set of procedure rules and we need to bring proactive decisions.
If we successfully have chosen appropriate mark and went successfully through submission request, institution will register our trademark retroactively from the moment of submission!
What does this mean?
If our trademark has been successfully registered, we have full right for usage and exploatation of it from the date of submission.
We should use list of goods
Trademark protection in anycase should be investigated for certain products or services, because overall comprehensive trademark protection does not exist. We need to carefully choose goods/services and we need to take into account short-term and long-term economic goals because trademark provides protection related to that goods/service. Is is also important to know that usage of trademark should be done based on the defined purpose of it. On the opposite, the trademark protection can even be determined. Making a list of the goods has also profitable aspects.
We need to list certain types of trademarks
Types of trademarks determine form of it. Based on this, we can apply for following types of trademarks for our products, services:
- alphabet trademark
- graphical trademark
- spatious trademark
- positional trademark
- trademark of pattern
- trademark of color
- trademark of sound
- trademark of motion
- multimedia trademark
- hologram trademark
- other trademarks.
Brief information on trademark
- Possibility of goods/service distinguish, right for exclusive trademark usage
- Goods, services
- 10 years, after it can be prolonged for unlimited time
- Mark that can be easily and precisely presented
- In each Member state
- Submission -> paying the fee -> advertising -> appeals deadine -> registration
- For one trademark one protection could be asked for. After submitting the application, the trademark could not be changed.
Related to trademark one can ask for
This is what belongs here
What could never be a trademark?
Many people think that all items could be protected that it just needs to be described. For example, fragrances could not be protected because they cannot be presented. There are also other reasons for exception – for instance, if we want to protect trademark by request to arrogate some word or mark from everyday life.
Mark could not be protected by trademark if it excusively consists of marks or elements that are often and regularly used in common language or in fair business practice. (Chapter 2 (2) point b))
Of course, common word cannot be protected not only because of its general nature but because it is already used on daily level in commercial terms that include goods or service. We can say in some terms that „it is already occupied“.
Why do you need to ask for trademark protection for any item?
For idea’s sake
In order to prevent that someone else is using something convenient for trademark registration, it is needed to describe what is it and how does it look like. If it is described well, everything else is just a copy. We created our small monopoly.
Because of the benefits
Good product/service is connected with good feeling. Such trademarks increase value of goods/service, improve perception of company at the market.
Who is trademark owner?
Glory belongs to the owner
The applicant for trademark protection is the owner and can possess trademark by its choice and is registered in database of trademarks as owner.
A védjegy használatát kizárólag a bejelentő határozhatja meg a lajstromozásban foglaltak szerint. A védjegy eladható és a cégértéket is növelheti.